Print on Demand Pricing Index
We track base (blank) prices for 158 products across 15 print on demand suppliers. Here's what the data says about who's cheapest, what blanks actually cost, and how much you can overpay for the same shirt.
Last updated July 2026. Base wholesale prices only — before printing, shipping, and fees.
Headline finding
The same Adidas A591 costs 420% more depending on the supplier — $10.00 at Printify vs $51.97 at Printful.
Across all 158 comparable blanks, shopping the cheapest supplier instead of the priciest is real margin on every unit. See this comparison →
Which POD supplier is cheapest most often?
For every blank stocked by two or more suppliers, we recorded which supplier had the lowest base price. Count of products where each supplier is the cheapest option:
| Supplier | Cheapest on | Share of blanks |
|---|---|---|
| CustomCatCheapest most often | 81 products | 51% |
| SPOD | 36 products | 23% |
| Printify | 23 products | 15% |
| Gooten | 5 products | 3% |
| Teelaunch | 4 products | 3% |
| Printful | 4 products | 3% |
| Podbase | 3 products | 2% |
| Gelato | 1 products | 1% |
| JetPrint | 1 products | 1% |
A lower base price isn't the whole story — print quality, included services, shipping speed, and fees vary by supplier, so the priciest blank can still be the best overall value for some sellers. This index compares base blank cost only.
Average blank price by product category
| Category | Products | Avg lowest price | Cheapest found |
|---|---|---|---|
| T-Shirt | 50 | $8.51 | $4.49 |
| Hoodie | 17 | $20.38 | $12.75 |
| Zip Hoodie | 15 | $23.79 | $20.00 |
| Sweatshirt | 12 | $17.08 | $10.75 |
| Ornament | 8 | $7.87 | $6.99 |
| Long Sleeve Shirt | 6 | $11.61 | $8.95 |
| Tank Top | 5 | $7.98 | $5.99 |
| Camping Mug | 5 | $8.24 | $7.99 |
| Travel Mug | 5 | $8.80 | $8.00 |
| Shot Glass | 5 | $8.40 | $7.50 |
| Polo Shirt | 5 | $12.19 | $10.00 |
| Tumbler | 4 | $9.49 | $8.99 |
| Hat | 3 | $11.50 | $10.00 |
| Coffee Mug | 3 | $7.33 | $6.99 |
| Wall Art | 3 | $20.50 | $9.50 |
| Tote Bag | 3 | $9.49 | $8.50 |
| Women's T-Shirt | 2 | $7.49 | $7.49 |
| Women's Sweatshirt | 1 | $16.99 | $16.99 |
| Wall Art Print | 1 | $9.00 | $9.00 |
| Wall Art Poster | 1 | $9.99 | $9.99 |
| Wall Art Canvas | 1 | $38.00 | $38.00 |
| Ceramic Mug | 1 | $7.99 | $7.99 |
| Women's Pique Polo Shirt | 1 | $10.99 | $10.99 |
| Women's Tank Top | 1 | $6.99 | $6.99 |
The same blank, very different prices
The ten products with the widest gap between the cheapest and most expensive supplier:
| Product | Cheapest | Priciest | Gap |
|---|---|---|---|
| Adidas A591 | $10.00 (Printify) | $51.97 (Printful) | +420% |
| Tervis 20oz Stainless Steel Travel Tumbler | $9.00 (Gooten) | $25.99 (Printify) | +189% |
| Gildan 2000 | $4.79 (CustomCat) | $13.00 (Society6) | +171% |
| AS Colour 5081 | $9.95 (CustomCat) | $26.95 (Printful) | +171% |
| Gildan 5000B | $4.49 (CustomCat) | $12.00 (Society6) | +167% |
| Printful 328 | $12.00 (Printify) | $30.25 (Printful) | +152% |
| Gildan 18500 | $12.75 (Teelaunch) | $31.00 (Society6) | +143% |
| Next Level 6210 | $5.99 (CustomCat) | $14.50 (Society6) | +142% |
| Next Level 3633 | $6.49 (CustomCat) | $15.00 (Society6) | +131% |
| Gildan 64000 | $5.49 (CustomCat) | $12.50 (Society6) | +128% |
Methodology
Prices are base (blank) wholesale prices pulled from each supplier and normalized per product model in our directory. Only products carried by two or more suppliers (158 of them) are included in the cheapest-supplier and price-spread analysis. Figures exclude printing, shipping, and platform fees, which vary by supplier and order. Data refreshes when the directory rebuilds; last updated July 2026. Free to cite with a link to this page.
